BRAND IDENTITY | LOGO | WEBSITE

SERA SERVICES - Lake Annecy, France

For SERA Services, a luxury property management company based around Lake Annecy, I created a custom brand identity inspired by the surrounding landscape. The logo incorporates subtle visual references to the mountains and water, while keeping the overall design simple, timeless and refined.

A calming, nature inspired colour palette, considered typography and clear tone of voice helped build a brand that feels knowledgeable, professional and welcoming. From there, I designed a bilingual website showcasing SERA’s beautiful properties alongside the personalised guest services they offer.