LOGO REDESIGN & BRAND GUIDELINES

Cooper Auto Company - Wellington, New Zealand

Working alongside Myles and Kate Cooper, we refreshed the Cooper Auto logo and brand identity to better reflect the company’s values, personality and overall feel.

The focus was on refining the brand guidelines and creating a more cohesive, confident and timeless identity. Something the team could feel proud of for years to come. I developed a flexible suite of logo variations designed to work seamlessly across a range of applications, from social media and signage to merchandise and beyond.